Some Common Guidelines for Writing an Online Press Release

When a business is attempting to increase online reach through PR, a number of tools can be used. The objective of online PR is to raise awareness of a company or its brand among the broader online community and to generate interest that takes advantage of the viral potential of online social media. Guidelines for…

Market Analysis

A local company may boast the best surfboards around, but if it is situated in the Texas Panhandle a lack of sales could make waves. Similarly, a retirement home attempting to attract business through the latest technology might soon find itself in its twilight years. Companies that aspire to achieve sustained success in the marketplace…

Happy Customer, Happy Life

Just as every married man can attest to the fact that “a happy wife makes a happy life,” anyone interacting with customers will agree that a happy customer makes a happy life as well. So, why would a sales team not use a Customer Relationship Management (CRM) system when it’s been shown to improve customer…

Catching an Academic Wave with VMEdu

It’s not like riding a Tsunami. But it is exciting, exhilarating and breath-taking to get in early on one of the disruptions that are rapidly reshaping the world we swim in. Disruptions that wipe the landscape clear are dramatic and threatening. And they are rare. Disruptive inventions and practices in business and industry happen gradually;…

Branding America and SMstudy – Part One

Presidential candidates want to unite America, make it strong again, give it a future to believe in, balance its budget and pass its dream onto the next generation. Each, in his or her own way, paints a picture of what’s wrong with America, but which of them grasps what is right about America, what its…

Building Real Castles in the Sky with VMEdu

With explosive advances in online communication and cloud formations, intellectual property has become prime real estate. If you have been dreaming of a castle in the sky, now is the time to build it, and VMEdu, Inc. is ready to help. With its launch of the VMEdu Authorized Content Partners (V.A.C.P.) program, the company opens…

Doritos #CrashTheSuperBowl

A 30-second spot during the Super Bowl can cost upwards of four million dollars, so it better pack a punch. It appears that the Frito-Lay’s marketing team agrees. For the last ten years, Doritos, a Frito-Lay brand, has asked people from around the world to submit a commercial to the “Crash the Super Bowl” contest….

Learn How to Make a Product Training Program Effective

In this fast pace business world companies are spending billions of dollars in training their sales forces about their product. But why only a few of the companies are successful when it comes to product training initiatives and rest are not able to yield the desired results? How can a company build an efficient and effective…

Dear Educational Entrepreneurs, VMEdu is Here for You!

Today’s entrepreneur must be an excellent builder. Build a brand, build a website, build a customer base, build a team, etc. etc. That’s a lot of building. Luckily, we humans (entrepreneurs included) are natural problem solvers. We promptly come up with solutions to our predicaments and the right tools quickly follow. For educators who’ve considered the…

Product Portfolio Analysis

The strengths and weaknesses of a company determine its internal capabilities to compete in a market and fulfill customer expectations. One of the tools to identify the strengths and weaknesses of a company is a Product Portfolio Analysis. The Product Portfolio Analysis was proposed in 1973 by Peter Drucker as a way to classify current…