You, the Job Marketplace and SMstudy

“Sell yourself” has been the mantra of experts in both resume writing and job interviewing since the mid-1990s. As employment rates fluctuate like celebrity popularity, that mantra is more true now than it has ever been and opportunities to use it come more often. “What is disappearing today is not just a certain number of…

Mac v. PC: Distinct image, Distinct Choice

When purchasing a computer, a person will most likely ask themselves; Mac or PC? Well, in 2006 Apple released a series of commercials addressing that very dilemma. The “Get a Mac” campaign made the answer to that question crystal clear. The commercials starred Justin Long as a laidback Steve Jobs look alike personifying a hip Mac…

Importance of understanding and evaluating Digital Marketing Channels

When creating an online presence, one of the initial steps for an organization is to determine the targets as defined by the Marketing Strategy and then explore the various digital marketing channels available to achieve those targets. Organizations typically market their products or services to targeted audiences that differ in demographics such as age, sex,…

Importance of Data collection in Marketing Research

Data collection is an important part of marketing research. Many significant marketing decisions are made based on the analysis of the data collected from a research project. One critical component of data collection is ensuring the quality of the data collected. Specifically, the data should be both high-quality and relevant. Data quality is the degree…

Five Exceptional Examples of Product Placement in Hollywood Movies

The European Union defines product placement as “any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trademark thereof so that it is featured within a program.” Product placement is one of the most effective methods of advertising because it has a viewing audience of…

Articles and Blogs from SMstudy

Brand loyalty is a metric associated with brand perception in marketing. Brand perception refers to how prospective and current customers react to seeing or hearing about a company’s products or brands and how the company is perceived within the market. Brand loyalty is reflected by how many customers purchase a brand repeatedly. It indicates the…