Generally, a company assigns a dedicated team to develop mobile applications for the organization. This team might be in-house, or the company may choose to assign the development work to an external firm. In either case, it is essential that the team has the necessary skills to develop mobile applications with the features that the company has determined are required. A company may have fewer features in its first few apps, but it should ensure that the application development team has the requisite skills to create apps that have more advanced features as well, in case the company decides to add features at a later time.
Given increasing mobile usage among customers across all industries, companies will, in all probability, need to constantly adapt to consumer needs and create more advanced mobile apps to keep up with mobile app trends and changing demands.
The performance of mobile apps even on the same platform may differ based on the device type (tablet or phone) or the device model. Thus, the application development team must create apps that can perform equally well across device types and device models.
Some of the specific skill sets that a mobile app development team must have are as follows:
- User Interface (UI) design—This skill refers to the ability to design an app that has an attractive, easy-to-navigate, and responsive design. It requires both creative skill and knowledge of best practices in UI design for mobile apps.
- Database and hardware computing—This knowledge refers to the ability to create databases with an optimal data structure, specify interaction of the app with the device hardware, minimize power requirements, ensure security of the app against external threats like viruses and hacking, and allocate memory efficiently.
- Programming—Programming languages translate business logic into a machine-readable language. It is important to write programming code efficiently and in modules so changes to the code can be implemented easily. The team should have knowledge of using Application Programming Interfaces (APIs) for various mobile application platforms. These APIs allow programmers to create apps without requiring access to the proprietary underlying code developed by the mobile application platform companies. Preferably, the team should also know how to use interfaces that allow one to create mobile apps that can be deployed across different mobile application platforms.
- Business understanding—The app development team should have a basic understanding of the business’s overall Marketing Strategy and how the app fits into this strategy. This understanding will give the team a sense of the target customers, which may further enable them to create an optimal UI and ensure the final product supports the intended positioning of the app in the mobile app store.
Several mobile application development platforms exist, and the team should ideally be able to develop applications across those platforms. However, if the team is able to identify and create apps for the most popular platform used by its target audience, then the company can test customer acceptance of its apps on the most frequently used platform before developing similar apps for other platforms.
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