Reach New Heights with Your SEO: 2016 Trends and SMstudy Guidance

  There are, on average, 12 billion web searches conducted in the United States EACH month. This ginormous figure highlights (and underscores) the importance of where your online content appears in search engine results and what can be done to improve a site’s ranking on search engines such as Google, Yahoo, etc. Search Engine Optimization (SEO) is the…

The importance of product positioning to the marketing strategic planning

Product positioning is a very important tool for an effective marketing strategic planning. Product positioning creates an image of the company’s products in the mind of consumers, highlighting the most important benefits that differentiate the product from similar products in the market. Product positioning involves identifying points of parity and points of differentiation that enable…

Do You Have the Guts to Do That Again? Sales, Strategy and SMstudy

Guts are squishy, often irritable, and can be irregular, yet, many sales and marketing professionals base their practices on “gut feelings” and hunches. “Marketing departments will continue to become less dependent on quantifying the value they are delivering to the organization based upon squishy, feel-good branding efforts and they will be even more driven to…

Fragmented New-Age Marketing

In recent times, the media has become increasingly fragmented with several hundred television and radio channels, as well as a large variety of print media, including newspapers, magazines, and trade publications. Moreover, since the late 1990s, with the increased popularity of the internet and, more recently, smartphones, many options now exist for advertisers to reach…

How to Ensure your Campaign is Noticed with SMstudy

Last year 540 million dollars was spent on marketing globally. 90 percent of that marketing went unnoticed. This number does not represent the percentage of marketing that was liked or disliked, instead it includes the billboards that fade into the background of a city skyline or a print ad that was flipped past while searching…

Plan B: Assessing Social Marketing Future Scenarios

No one likes to contemplate a worst-case scenario, but it is wise to have a plan B. Any digital marketing strategy should think optimistically, but preparation for future scenarios that may look very different from today’s digital marketing landscape is vital to a brand’s survival. “Anticipated future scenarios” is an output of the Evaluate Digital…

Branding America and SMstudy – Part One

Presidential candidates want to unite America, make it strong again, give it a future to believe in, balance its budget and pass its dream onto the next generation. Each, in his or her own way, paints a picture of what’s wrong with America, but which of them grasps what is right about America, what its…

Branding America and SMstudy – Part Two

What is right about America? What is its value proposition to its citizens and to the world? What is America’s brand? In this second part of Brand America, we return to the Declaration of Independence[1]—arguably the quintessential statement of America the brand—to find what it tells us. In Part One, we looked at the Brand’s…

Eye-to-Eye on IT Value, Marketing and SMstudy

When designing a marketing strategy should you start where you want to be, or where you are? If you’re a motivational speaker, you’re probably saying, “Start where you want to be.” If you’re a process engineer, you’re likely to say, “Start where you are.” If you’re a marketing strategist, you’re probably saying, “Yes.” “But it’s…

SMstudy Breaking News: Facebook and You, Live in 3, 2, 1

Phoenix, April 6, 2016– Today, Facebook announced the release of new features for Facebook Live– a live-streaming video feature that saw a soft release last summer and was opened up to all Facebook users a couple of months ago. The addition of new interactive features reveals the social network’s belief in the big future of video….

OOH, Electronic Billboards

More than six thousand digital billboards light up America’s roadways, yet, we’re still in the dark![1] We thought that—with the explosion of social media, the long (waning?) reign of broadcast advertising, Internet advertising, and more—billboards, like sandwich boards, were becoming a thing of the past. Yet, according to the association, there are more than 158,000…