When creating an online presence, one of the initial steps is to explore various digital marketing channels available in order to maximize the reach of the products or services being offered. Given the nature of the online world, which is constantly evolving and expanding, several new channels are developing with greater frequency, and audiences are…
The B&A of the Digital World
All branding and advertising in offline channels should be integrated with a company’s mobile marketing strategy. The mobile site and app should be prominently branded with the logo and colors of the company integrated into the design in order to ensure consistency of branding across all marketing channels. Offline branding and advertising activities can be…
Mobile App Development Skills
Generally, a company assigns a dedicated team to develop mobile applications for the organization. This team might be in-house, or the company may choose to assign the development work to an external firm. In either case, it is essential that the team has the necessary skills to develop mobile applications with the features that the…
Some Common Guidelines for Writing an Online Press Release
When a business is attempting to increase online reach through PR, a number of tools can be used. The objective of online PR is to raise awareness of a company or its brand among the broader online community and to generate interest that takes advantage of the viral potential of online social media. Guidelines for…
Market Analysis
A local company may boast the best surfboards around, but if it is situated in the Texas Panhandle a lack of sales could make waves. Similarly, a retirement home attempting to attract business through the latest technology might soon find itself in its twilight years. Companies that aspire to achieve sustained success in the marketplace…
Happy Customer, Happy Life
Just as every married man can attest to the fact that “a happy wife makes a happy life,” anyone interacting with customers will agree that a happy customer makes a happy life as well. So, why would a sales team not use a Customer Relationship Management (CRM) system when it’s been shown to improve customer…
Words are great, but color is better when it comes to social media marketing
Social Media is a multimedia experience. Content is shared in a myriad of forms: video, text, photo, audio clip, gif, etc. All can benefit a company’s brand in the effort to reach viewers. But we now know that color plays a very important part in brand perception. According to recent research, the color palette creates…
Catching an Academic Wave with VMEdu
It’s not like riding a Tsunami. But it is exciting, exhilarating and breath-taking to get in early on one of the disruptions that are rapidly reshaping the world we swim in. Disruptions that wipe the landscape clear are dramatic and threatening. And they are rare. Disruptive inventions and practices in business and industry happen gradually;…
Branding America and SMstudy – Part One
Presidential candidates want to unite America, make it strong again, give it a future to believe in, balance its budget and pass its dream onto the next generation. Each, in his or her own way, paints a picture of what’s wrong with America, but which of them grasps what is right about America, what its…
Building Real Castles in the Sky with VMEdu
With explosive advances in online communication and cloud formations, intellectual property has become prime real estate. If you have been dreaming of a castle in the sky, now is the time to build it, and VMEdu, Inc. is ready to help. With its launch of the VMEdu Authorized Content Partners (V.A.C.P.) program, the company opens…
Doritos #CrashTheSuperBowl
A 30-second spot during the Super Bowl can cost upwards of four million dollars, so it better pack a punch. It appears that the Frito-Lay’s marketing team agrees. For the last ten years, Doritos, a Frito-Lay brand, has asked people from around the world to submit a commercial to the “Crash the Super Bowl” contest….
BCG Growth-Share Matrix: Tool to Determine Internal Strengths and Weaknesses of a Company
Determining internal organizational capabilities is an integral part of a companys market opportunity analysis. It helps explain whether a company can afford to create a successful product or brand. In the late 1960s, Bruce Henderson of the Boston Consulting Group (BCG) conceptualized the BCG Growth-Share Matrix to evaluate various business units of a company…
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